Some Important Sharing Statistics
If garnering word-of-mouth recommendations for your content, product, or service, wouldn’t it be helpful to know when people are most likely to share? Here’s the data we have gathered so far across all forms of recommendations (email, digg, delicious, facebook, etc).
Shares Per Hour (Mountain Standard Time - US)
Shifting the chart 2 hours into the future (Eastern Standard Time), we can see that sharing activity starts picking up around 8:00am, peaks at 4:00pm, and then dies down until 10pm-12pm. If your business launches any promotional items, its best to announce it first thing in the morning. Obvious, but clearly verifiable. The data also suggests its best to launch a promotional or news item towards the end of the work day between 1-3pm EST.
Shares by Weekday
Not much explanation needed here. Tuesday, Thursday, and Friday are the days where people are most active with respect to word-of-mouth recommendations.
If you have any questions, email us at support @ siphs.com. Enjoy!
Comments
-
Recent Posts
- Who makes online content popular?
- The behavior behind online content sharing
- Word-of-Mouth: It’s All About Emotions
- Impossible to Ignore: Online ads prime the consumer subconcious for brand favoritism
- Enhancing your Business Blog with Customer Comments: Trends
- What is Your Content’s Reproductive Rate?
- The Balancing Act of Direct Email Contact Frequency
- Some Important Sharing Statistics
- Better Sales through a Customer Email Lead List
- Email Based Referrals - They Still Matter
- Word of Mouth: The Positive Ripple
- Determining Consumer Preference (Part II)
- Loyalty programs: The bottom line
- Determining Consumer Preference (Part I)
- Patience is a Virtue
- Scenario Planning The Business GPS
- Maximizing Collective Attention: The Digg Study
- The Bass Model & Forecasting Product Adoption (Part II)
- The Bass Model & Forecasting Product Adoption (Part I)
- The Catch-22 of Launching an Innovative Product
- Social News Primer
- Growing Customer Loyalty
- More Than A Better Mousetrap
- The Basics and Benefits of Online Word of Mouth Marketing
- Cashing in on a Rising Meme
Subscribe
