Content is Indeed King
On Monday we discussed how the discovery of your website by bloggers and social media services can bring about super spikes of traffic. We also recommended that anyone looking to leverage this phenomenon regularly produce content - the more content produced, the greater the odds that A-list bloggers will want discus your article, or so the theory goes. In this post, we will elaborate on the importance of content generation in terms of marketing your online business.
To be clear, the content doesn’t need to be a long, drawn out article. It can be a picture or a video, or just a quick note. But taking the time to produce something unique for people to appreciate can only bolster your existing marketing efforts.
First, every bit of content you produce, whether it be an ad, an article, or a product, acts as a virtual store front. The more pages you produce, the greater the opportunity customers have to walk through doors that lead to your store. While, several of your articles will receive only a trickle of traffic, (though some may result in the aforementioned super spikes), the point here is to cast as wide a net as possible to catch as many clients as you can.
Furthermore, if you are careful about how the content is crafted, it can be used as an opportunity to build trust with potential clients. By providing unique, insightful commentary or by providing media (such as videos or pictures) that speaks to the values you and your customers share, you can build a relationship of trust that will grow into recurring sales and word of mouth recommendations.
Finally, producing quality content gives readers the opportunity to bookmark your site and the incentive to subscribe to your RSS feed. Just consider the old addage about advertising - repetition, repetition, repetition - it the only thing that generates awareness! To summarize, producing content on a regular basis builds relationships with potential and existing clients and is, as a result, a great way to increase distribution and sales. There’s more for your target demographic to see, they are more likely to come back, and they will ultimately generate buzz and word-of-mouth referrals. It takes time to write, but the payoff is huge.
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